Demographics

DEMOGRAPHIC PROFILE (2003-2007)

GENDER 2007 2006 2005 2004 2003
Male 88% 88% 88% 89% 89%
Female 12% 12% 12% 11% 11%



2007 PURCHASERS

52% Owned Harley-Davidson® motorcycle previously at any point during lifetime
33% Owned a competitive motorcycle previously
15% First motorcycle purchased



MEDIAN AGE MEDIAN INCOME

Purchasers, Gender, Median Age, and Median Income data provided by CSI (Customer Satisfaction Index).