|
DEMOGRAPHIC PROFILE (2003-2007)
| GENDER |
2007 |
2006 |
2005 |
2004 |
2003 |
| Male |
88% |
88% |
88% |
89% |
89% |
| Female |
12% |
12% |
12% |
11% |
11% |
|
2007 PURCHASERS
| 52% |
Owned Harley-Davidson® motorcycle previously at any point during lifetime |
| 33% |
Owned a competitive motorcycle previously |
| 15% |
First motorcycle purchased |
|
|
