DEMOGRAPHIC PROFILE (2003-2007) GENDER 2007 2006 2005 2004 2003 Male 88% 88% 88% 89% 89% Female 12% 12% 12% 11% 11% 2007 PURCHASERS 52% Owned Harley-Davidson® motorcycle previously at any point during lifetime 33% Owned a competitive motorcycle previously 15% First motorcycle purchased MEDIAN AGE MEDIAN INCOME

Purchasers, Gender, Median Age, and Median Income data provided by CSI (Customer Satisfaction Index).