Harley-Davidson Announces New Chief Digital Officer
A holistic, forward-focused consumer experience will be central to Harley-Davidson’s long-term strategy. The new role of
In this role, Krishnan will lead the development of a new digital strategy that will enable the company to deliver the most desirable customer retail experience, whether online or in dealerships, with innovative, direct-to-consumer technology supporting eCommerce and dealer digitization. This includes building seamless and satisfying digital interfaces with products, services, commerce and Harley-Davidson’s global dealer network. To enable this strategy, Krishnan will lead the modernization of Harley-Davidson’s global information systems that support all business operations.
The creation of this new role and focus is part of The Rewire, the company’s efforts to, among other things, overhaul its operating model and provide a better starting point for the future. The Chief Digital Officer is one of several roles and functions created or elevated to report directly to Chairman, President and CEO,
“Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric. We will take a completely different approach to applying digital technology across the company to fundamentally change how we operate and create value. To deliver on our objectives, we must have an innovative and high-performance IT function,” said
Krishnan has more than twenty years of experience leading digital transformation and brings strength in partnering with business stakeholders, leadership and customers to identify needs and deliver solutions to position organizations for advanced growth. Most recently, he served as Vice President and
The Rewire is expected to continue through the end of the year, leading to a first look at the company's 2021-2025 strategic plan, The Hardwire, expected in the fourth quarter.
Source: Harley-Davidson, Inc.