NEWS & EVENTS

Harley-Davidson Names Jim McCaslin President & Chief Operating Officer of Motor Company

02/21/2001

MILWAUKEE, WI (February 21, 2001) - James A. McCaslin, 52, has been named President and Chief Operating Officer of Harley-Davidson Motor Company, Jeffrey L. Bleustein, Chairman and Chief Executive Officer of Harley-Davidson, Inc., announced today. McCaslin will assume the new position on March 1, 2001.

"Harley-Davidson recently celebrated its 15th year of record growth and given our plans for the future it is time to provide additional leadership and focus on operations," noted Bleustein. "I'm confident that Jim is the best choice for Chief Operating Officer as we pursue continued growth." Bleustein, 61, has been Chairman and Chief Executive of Harley-Davidson, Inc. since 1997 and President and COO of the Motor Company since 1993.

McCaslin joined Harley-Davidson Motor Company in 1992 as Vice President and General Manager, York Operations. He was appointed Vice President, Continuous Improvement in 1997. In 1999, he became Vice President, Dealer Services. He has a Bachelor of Science degree in Industrial Engineering from General Motors Institute and a Master of Science in Industrial Engineering from Virginia Polytech. He also attended the Advanced Management program at Harvard University.

Bleustein also announced that John A. Hevey, 43, will become President and Chief Operating Officer of Buell Motorcycle Company. Hevey most recently served as Vice President and General Manager, Asia/Pacific and Latin America. Jerry G. Wilke, 49, currently President and COO of Buell, will become Vice President and General Manager, Asia/Pacific and Latin America.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.