NEWS & EVENTS

Results of Annual Shareholder Meeting

05/05/2001

Financial Contact: Patrick Davidson (414) 343-8002

Media Contact: Joseph Hice (414) 343-7118

HARLEY-DAVIDSON, INC. ANNOUNCES RESULTS OF ANNUAL SHAREHOLDER MEETING

Milwaukee, Wis., May 5, 2001 – Harley-Davidson, Inc. (NYSE: HDI) today announced the results of its Annual Shareholder Meeting. All items to be voted upon by shareholders were approved.

All Class One Directors were re-elected. They are: Barry K. Allen, Richard I. Beattie, and Richard G. LeFauve.

Ernst & Young was ratified as the Company’s independent auditor for calendar year 2001.

The Board also approved a quarterly cash dividend of $.03 per share, payable June 22, 2001 to shareholders of record June 11, 2001. This represents a 20 percent increase over the last quarterly dividend. The Company currently has approximately 302.4 million shares of common stock outstanding.

In other news, the Company is preparing to further expand its production capacity. According to Chairman and Chief Executive Jeff Bleustein, “Our Board of Directors approved expansion of our final assembly operations in York, Pennsylvania, contingent on the confirmation of necessary State and Local support that will meet the Company’s requirements.” He added that the Board had previously approved the expansion of the Company’s fiberglass and paint facilities in Tomahawk, Wisconsin, which will commence this year.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company, and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.