Throughout the world, Harley-Davidson unites people deeply, passionately and authentically. From town to town and country to country, HD’s ideals of freedom and self expression transcend cultures, gender and age. With both global significance and local relevance, it’s no surprise that Harley-Davidson ranks as one of the strongest brands in the world. Being recognized as an iconic brand is gratifying, but igniting the fire within people on the many roads of the world is what we are all about.


We fulfill dreams of personal freedom.

Business Description

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets.

President and Chief Executive Officer

Matthew S. Levatich
President and Chief Executive Officer, Harley-Davidson, Inc.

Corporate Contacts

Investor Relations - 877-HDSTOCK (437-8625) or 414-343-4782
Customer Care - 1-800-258-2464 or (414) 343-4056. Monday through Friday 8:00 a.m. - 6:00 p.m. (CST).
Financial Media Relations- (414) 343-8664.

Our Customers

Current Demographics

Dealer Network

Current Dealer Network

H-D History

Take a walk through more than a century of Harley history.

The Founders
History of Dealership

Learn about the heritage of Harley-Davidson dealerships

History of Dealership
Factory Tours

See what it takes to bring a legend to life.

Factory assembly line