|Harley-Davidson Celebrates Women Riders in Latin America and the Caribbean During International Female Ride Day|
MIAMI, FL, May 01, 2012 (MARKETWIRE via COMTEX) --Harley-Davidson honors women riders across the globe this May by inviting them to join Women Riders Month events. During the month of May, hundreds of women riders from Latin America to the Caribbean will join thousands of other women in countries around the world to showcase their passion for the sport of motorcycling during the 6th Annual International Female Ride Day. What began in 2007 with a simple concept of "connecting women with motorcycling" has grown into a worldwide event, founded by MOTORESS in Toronto, Canada, inviting women riders around the world to "just ride," an idea that is passionately supported by industry leader Harley-Davidson.
In celebration of this initiative, Aruba will be hosting their 3rd Annual Ladies of Harley Ride from May 4th to May 6th, consisting of a Garage Party at the dealership on May 4th, 2012 from 7 pm to 9 pm, night ride on May 5th to Moomba Beach with live music by Dushi Band and daytime ride May 6th with DJ entertainment, food, drinks and prizes to announce the new Ladies of Harley Queen of 2012. Last year's event was very successful, inspiring many women to join the motorcycle world. This year, it promises to be even more successful as Karen Davidson, creative director for Harley-Davidson General Merchandise and Great-Granddaughter of Co-Founder William Davidson, will be in attendance.
"Women don't want to just go along for the ride," said Claudia Garber, Director of Women's Marketing Outreach at Harley-Davidson Motor Company. "Women want to feel empowered. They want their voices to be heard."
Motocicleta. Motorad. Moto. While the word motorcycle may be spelled or pronounced differently by female riders around the globe, the emotions and empowerment they share when they twist the throttle of their own motorcycle is universal. More and more women from all walks of life are getting in the saddle of their own motorcycles and grabbing life by the handlebars, and Harley-Davidson is their brand of choice. Harley-Davidson is the number one market share leader among women, selling more new motorcycles to women than any other motorcycle manufacturer.
Women Riders Month is an opportunity to celebrate the empowerment of women riders around the world and inspire more women to find their voice on a Harley-Davidson of their own. Throughout May, Harley-Davidson Motor Company and its worldwide network of dealers will host events to welcome women into the sport of motorcycling.
Visit the following Latin America and Caribbean dealers for events celebrating International Female Ride Day:
May 3 Harley-Davidson BMC (Mexico) http://www.harleybmc.com
May 4-6 Harley-Davidson Aruba http://www.harleydavidson-aruba.com/
May 5 Harley-Davidson Guatemala http://harleydavidsonguatemala.com
May 5 Harley-Davidson Chile http://www.h-dsantiago.cl
May 5 Harley-Davidson Colombia http://www.harley-davidson.com.co
May 20 Harley-Davidson Costa Rica http://www.harley-davidson.co.cr
May 5 Harley-Davidson Panama http://harleydavidsonpanama.com
Karen Davidson is available LIVE from Aruba on Thursday, May 3, 2012 from 7:00 AM ET - 10:00 AM ET and 11:30 AM ET - 2:30 PM ET. For more information or to book an interview please call: Vince Rango, AKA MEDIA INC. 800.996.9432
For more information on Harley-Davidson Latin America and International Women's Ride visit www.harley-davidson.com/es_XX/Content/Pages/home.html
About Harley-Davidson Motor Company: Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.
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Contact: Barbara Villacis Harley-Davidson Motor Co. Latin America Tel: (305) 421-9390 Email: Barbara.Villacis@harley-davidson.com
SOURCE: Harley-Davidson Motor Co.