Motorcycle Retail Sales

Harley-Davidson Motorcycle Retail Sales 2016-2018⁽¹⁾

20182017 2016
United States 132,868147,972 161,658

Europe⁽²⁾41,17939,773 39,942
EMEA - Other 5,4235,162 5,896
Total EMEA 46,60244,935 45,838

Asia Pacific⁽³⁾18,429 9,506 10,279
Asia Pacific - Other 10,29520,842 22,610
Total Asia Pacific 28,72430,348 32,889

Latin America 10,1679,452 9,701
Canada 9,69010,081 10,203
Total International Retail Sales 95,18394,816 98,631
Total Worldwide Retail Sales 228,051242,788 260,289

In Q1 2018, Harley-Davidson revised its geographic presentation of retail sales. Prior periods have been recast above to reflect the current presentation
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.

motorcycle registration data⁽¹⁾

2018 Twelve Months Ended
Dec 31, 2018 Twelve Months Ended
Dec 31, 2017
United States⁽²⁾ 263,750 288,802
Europe⁽³⁾ 397,669 390,619

(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.

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