Motorcycle Retail Sales
Harley-Davidson Motorcycle Retail Sales 2017-2019(1)
- 201920182017
- United States 125,960132,868147,972
- Europe(2)38,44141,17939,773
- EMEA - Other 5,6455,4235,162
- Total EMEA 44,08646,60244,935
- Asia Pacific(3)17,75318,429 9,506
- Asia Pacific - Other 11,76010,29520,842
- Total Asia Pacific 29,51328,72430,348
- Latin America 9,76810,1679,452
- Canada 8,9469,69010,081
- Total International Retail Sales 92,31395,18394,816
- Total Worldwide Retail Sales 218,273228,051242,788
In Q1 2018, Harley-Davidson revised its geographic presentation of retail sales. Prior periods have been recast above to reflect the current presentation
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.
motorcycle registration data(1)
- Twelve Months Ended
Dec 31, 2019 Twelve Months Ended
Dec 31, 2018 - United States(2) 252,842 263,750
- Europe(3) 425,998 397,669
(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.