Motorcycle Retail Sales

Harley-Davidson Motorcycle Retail Sales 2017-2019⁽¹⁾

201920182017
United States 125,960132,868147,972

Europe⁽²⁾38,44141,17939,773
EMEA - Other 5,6455,4235,162
Total EMEA 44,08646,60244,935

Asia Pacific⁽³⁾17,75318,429 9,506
Asia Pacific - Other 11,76010,29520,842
Total Asia Pacific 29,51328,72430,348

Latin America 9,76810,1679,452
Canada 8,9469,69010,081
Total International Retail Sales 92,31395,18394,816
Total Worldwide Retail Sales 218,273228,051242,788

In Q1 2018, Harley-Davidson revised its geographic presentation of retail sales. Prior periods have been recast above to reflect the current presentation
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.

motorcycle registration data⁽¹⁾

Twelve Months Ended
Dec 31, 2019 Twelve Months Ended
Dec 31, 2018
United States⁽²⁾ 252,842 263,750
Europe⁽³⁾ 425,998 397,669

(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.

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