Motorcycle Retail Sales

HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2018-2022(1)

Location   2023(4) 2022(4) 2021 2020 2019
United States 98,468 109,190 126,276 103,650 125,960
Canada 7,422 7,924 8,137 6,477 8,946
Total North America 105,890 117,114 134,413 110,127 134,906
EMEA(2) 27,005 30,510 31,101 36,906 44,086
Asia Pacific(3) 26,953 27,905 25,090 27,220 29,513
Latin America 2,923 2,922 3,652 5,995 9,768
Total Worldwide Retail Sales 162,771 178,451 194,256 180,248 218,273

(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

(3) Asia Pacific data includes Japan, Australia, New Zealand, Korea, China, India, and Other Asian markets.

(4) Data for 2022 and 2023 excludes LiveWire units.