Motorcycle Retail Sales

Harley-Davidson Motorcycle Retail Sales 2015-2017⁽¹⁾

2017 2016 2015
United States 147,972 161,658 168,240

Europe⁽²⁾ 39,773 39,942 36,894
EMEA - Other 5,162 5,896 6,393
Total EMEA 44,935 45,838 43,287

Asia Pacific⁽³⁾ 9,506 10,279 9,700
Asia Pacific - Other 20,842 22,610 22,558
Total Asia Pacific 30,348 32,889 32,258

Latin America 9,452 9,701 11,173
Canada 10,081 10,203 9,669
Total International Retail Sales 94,816 98,631 96,387
Total Worldwide Retail Sales 242,788 260,289 264,627

In Q1 2018, Harley-Davidson revised its geographic presentation of retail sales. Prior periods have been recast above to reflect the current presentation
(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.

motorcycle registration data⁽¹⁾

2018 Q1 Q2
United States⁽²⁾ 57,100 151,988
Europe⁽³⁾ 93,217 252,656

(1) Data includes on-road 601+cc models. On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third-party data is subject to revision and update.
(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.

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