Motorcycle Retail Sales

HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2018-2021(1)

  2021 2020 2019 2018
United States 126,276 103,650 125,960 132,868
Canada 8,137 6,477 8,946 9,690
Total North America 134,413 110,127 134,906 142,558
EMEA(2) 31,101 36,906 44,086 46,602
Asia Pacific(3) 25,090 27,220 29,513 28,724
Latin America 3,652 5,995 9,768 10,167
Total Worldwide Retail Sales 194,256 180,248 218,273 228,051

(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

(3) Asia Pacific data includes Japan, Australia, New Zealand and Korea.