Motorcycle Retail Sales

HARLEY-DAVIDSON MOTORCYCLE RETAIL SALES 2020-2024(1)

Location   2024(4) 2023(4) 2022(4) 2021 2020
United States 94,930 98,468 109,190 126,276 103,650
Canada 7,093 7,422 7,924 8,137 6,477
Total North America 102,023 105,890 117,114 134,413 110,127
EMEA(2) 24,082 27,005 30,510 31,101 36,906
Asia Pacific(3) 22,213 26,953 27,905 25,090 27,220
Latin America 2,911 2,923 2,922 3,652 5,995
Total Worldwide Retail Sales 151,229 162,771 178,451 194,256 180,248

(1) Data source for retail sales figures are new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.

(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

(3) Asia Pacific data includes Japan, Australia, New Zealand, Korea, China, India, and Other Asian markets.

(4) Data for 2022 and 2024 excludes LiveWire units.