Growth Beyond Bikes
We create products, services and experiences that inspire our
customers to discover adventure, find freedom for the soul and live
the Harley-Davidson lifestyle. Our Parts & Accessories...
, Apparel & Licensing and Financial Services businesses are
important to our future success as a global lifestyle brand.
Parts & Accessories: Customization is
at the heart of moto-culture and for many is an integral part of the
overall Harley-Davidson lifestyle. Parts & Accessories allows us to
have a truly personal relationship with our customers and their
bikes. We are focused on growing our overall Parts & Accessories
offerings with opportunities at point of purchase for both new and
used motorcycles, as well as through service and ecommerce.
Apparel & Licensing: Rooted in
authenticity and heritage and defined by moto-culture, we have the
opportunity to bring more people into our community through our
Apparel & Licensing business and are fundamentally changing our
approach to serving customers, both riders and non-riders alike.
Our
overarching ambition is to elevate the design and craftsmanship of
our apparel offering, with form, fit and function as a priority,
underpinned by quality.
Harley-Davidson Financial Services:
Our financial services business provides a distinct competitive
advantage to us, as well as to our dealers. Customers appreciate the
products and services we offer with HDFS and this segment will
continue to be an important part of our Hardwire strategic plan.